Ten Essential Elements for Web 1.0 Marketing

01-Aug-2008

Ten Essential Elements of a Web 1.0 Marketing Platform

Here are the ten essential elements we have identified as being necessary to build a solid web 1.0 marketing platform.

What do we mean by web 1.0? Web site content that you generate and control with the specific objective of reaching potential customers and communicating information to existing customers.

The ten essential elements are:

1. On Page Basics - H1's, keywords, page titles
2. Site Map
3. Newsletter Signup Box
4. Auto Responder
5. Google AdWords
6. Google Analytics
7. Alternate communications channels, eg. voicemail, postal
8. Benefits Matrix of Products / Services
9. Customer Testimonials
10. Explicit Offer

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